The DISCIPLINES You Need To Sell the HARDEST PRODUCT In The World: Seed Sales Reps, Full-Time or Part-Time | Salaried or Commissioned | Gift For ... | Ag Sellers | Anyone Who Is In Sales Hardcover – January 31, 2026

Where do you want to take your seed sales the next 2-3 years? Do you have a plan to get there, and are you disciplined enough to get there? Most reps aren’t. In fact, 98% of them fall below the Elite level, the best of the best, while more than half of those don’t last three years in the job. That means they've never been taught how to sell seed the right way.Seed is the hardest product in the world to sell because it’s the most important purchase farmers make every year; it supplies their entire livelihood. Who else sells customers their entire livelihood? No one. That’s why certain disciplines must be followed to sell seed. Each of those disciplines helps ensure peak performance of the living, breathing, organism you sell to farmers so they can make maximum profit. That ensures their success, your success, and keeps them buying all of their farming days.That’s why this book is about DISCIPLINE, not just sales tactics. Anyone can learn the mechanics, the tactics of making a sales call. But to ensure those tactics work properly when selling seed, a high-level of discipline is required.Get ready to experience the guerrilla-style disciplines I used to exceed every goal I set during my 50+ years in the seed business. I’m going to put youon a path to exponential seed sales growth by telling you to stop doing things you’ve always done, and do things you’ve never done. That will require discipline, which can be uncomfortable for the majority of seed sellers who are doing the opposite. But don’t hesitate, make it easy on yourself. Follow the disciplines in this book and they will not only get you more sales, but will turn you into a seed selling star and a member of the Elite. The bottom line is, if you can sell seed, you can sell anything. Welcome to the 21st-century way of “knowing how” to sell seed. Read more