Economics for Business

This textbook provides a rigorous and engaging introduction to economics in the context of the business world, drawing on real-world examples and case studies to demonstrate the relevance of key concepts and theories. It is updated to include coverage of market failure, austerity, international trade, and Brexit and is ideal for undergraduate students studying economics on business and management degrees and for use on MBA courses.

Format: Paperback / softback
Length: 520 pages
Publication date: 07 February 2020
Publisher: Macmillan Education UK

This textbook is an exceptional resource for individuals seeking a comprehensive and engaging introduction to economics within the context of the business world. Written with a clear focus on accessibility, it strikes a perfect balance between theoretical concepts and practical applications, utilizing captivating real-world examples and case studies from a diverse range of industries, including technology companies and football clubs. By showcasing the relevance of key economic principles and theories to business, it effectively engages students and enhances their understanding of the subject matter.

The text is exceptionally clear and insightful, enriched with up-to-date data and innovative features that bring the subject to life. It is an ideal textbook for undergraduate students pursuing economics degrees in business and management, as well as for use on MBA courses.

In this edition, significant attention has been given to updating the coverage to include important topics such as market failure, austerity, international trade, and Brexit. This ensures that students are well-prepared to navigate the complex economic landscape of today's business world.

Furthermore, the book includes a new appendix on the Aggregate Demand-Aggregate Supply (AD-AS) model, which is a fundamental concept in economics. This appendix provides a clear and concise explanation of the model, along with practical applications and examples.

To support teaching and learning, accompanying online resources for this title are available at bloomsburyonlineresources.com/economics-for-business-4e. These resources include lecture slides, study guides.

Weight: 1380g
Dimension: 272 x 185 x 25 (mm)
ISBN-13: 9781352008210
Edition number: 4th ed. 2020